Your family doesn't need to understand AI to be protected from AI scams.
A calm, plain English kit that helps families stop fake calls, cloned voices, and the new wave of scams.
Before anyone panics.
The old advice doesn't work anymore.
For years, spotting a scam was simple. Bad spelling. A robotic voice. A strange email address. If something looked off, you ignored it.
That advice doesn't protect anyone now. AI has changed what a scam looks like. Scam texts now use perfect grammar. Fake bank emails read exactly like real ones. And a scammer can clone a familiar voice from a few seconds of audio a voicemail greeting, a social media clip, a video posted online.
The call your parent gets next won't sound like a scam. It will sound like family. A grandchild crying. A son in trouble. A voice they recognise, asking for money, asking them not to tell anyone. In 2024, US consumers reported losing more than $12.5 billion to fraud, and the FBI recorded a 46% rise in elder fraud complaints in a single year. Most families know these scams exist. Almost none have a plan for one.
You don't need to spot the scam.
You need a system.
This kit isn't about learning how AI works. It's about giving your family a small set of simple rules, agreed in advance, that work no matter how convincing a scam sounds.
Four rules that fit on a fridge magnet. One family safe word. A handful of printable cards. One thirty-minute conversation.
Once it's in place, the next suspicious call or message becomes a two-second check against rules everyone already knows, instead of a moment of panic.
What's in the kit
A complete, plain English guide plus a printable toolkit built for families, not security experts.
The four rules that stop most scams before they start.
The family safe word: how to choose one, who should know it, and exactly what to say when a suspicious call comes in.
Fake emergency calls: how voice cloning works and how to handle the call that sounds like someone you love.
Fake bank, police, and government calls: what real institutions will never do.
Suspicious texts and emails: the eight most common AI-powered scam messages, and the five second check that catches them.
The "Hi Mum" WhatsApp scam: why it works and how to stop it.
Fake video calls: how to test whether a video call is real in under a minute.
Tech support and remote access scams: the most damaging category for older adults.
What to do in the first hour after something has already gone wrong.
How to have the family conversation: word for word scripts for talking to parents, grandparents, and kids.
A complete printable toolkit: safe word cards, a fridge poster, emergency contact cards, reporting numbers for the UK and US, and more.
This kit is for you if…
You worry about a parent or grandparent being scammed, and you're not sure how to bring it up.
You want to protect your family but don't have time to become a tech expert.
You'd rather set up a simple system once than worry every time the phone rings.
You want something you can actually print, share, and use not another article you read once and forget.
Why I put this together
I'm not a security expert. I'm someone who's been scammed a couple of times, buying a car, scrapping a car, ordinary situations where someone took advantage. I also watched my dad nearly get caught by a fake call about his Amazon account.
The caller had him convinced his account was hacked, and even walked him through "proof" on his screen. What saved him was hanging up and going to the Amazon app directly, not anything clever, just a pause.
These scammers don't care whether you're a pensioner, whether you're disabled, whether you're on benefits, or just an ordinary working person. They care about taking your money, and taking as much of it as they can. So I put together the kit I wish my family had already had. Plain English. No jargon. No fear-mongering. Just a system that works.
- Wise to AI Team
Get the complete kit
The Family AI Scam Safety Kit A complete guide plus a full printable toolkit. Everything your family needs to recognise, prevent, and respond to AI-powered scams in one calm, plain English kit you read once and keep forever.
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Start free: The Family Safe Word Guide
Not ready for the full kit? Start with the single most useful defence against AI voice scams, for free.
The Family Safe Word Guide walks you through setting up a family safe word in about five minutes, including a printable card to fill in together. It's the one thing that can stop a fake emergency call before anyone sends a penny.
What happens after you buy?
You'll get instant access to the full kit as a downloadable PDF. Read it on your phone, your computer, or print the parts that matter for your family.
There's nothing to install and nothing to subscribe to. You buy it once, and it's yours.
The checkout is handled securely by Payhip you'll be taken there to complete your purchase, and the kit downloads straight away.
FAQ (Frequently asked Questions)
No. The whole point of the kit is that you don't. It's written in plain English, for families, not security experts.
No. While the kit helps protect parents and grandparents, the scams it covers target everyone, including teenagers and working age adults. It's built for the whole family.
Yes. The kit includes reporting numbers and guidance for both the UK and the US.
A downloadable PDF. You can read it on any device or print the toolkit pages.
Yes. The kit is designed to be shared within your household and printed for family members who won't read the full guide.
The kit includes a full section on what to do in the first hour after something has gone wrong, for money sent, codes shared, or remote access given.